Marketing Copywriter [Advancement]

The University of Manitoba is a driving force of innovation, discovery and advancement. Our momentum is propelled by our campus community – UM faculty, staff and students whose determination and curiosity shape our world for the better. Our teaching, learning and work environment is uniquely strengthened and enriched by Indigenous perspectives. With two main campuses in Winnipeg, satellite campuses throughout Manitoba, and world-wide research, UM’s impact is global.

Discover outstanding employee benefits, experience world-class facilities and join a dynamic community that values reconciliation, sustainability, diversity, and inclusion. We are one of Manitoba’s Top Employers and one of Canada’s Best Diversity Employers. At the University of Manitoba, what inspires you can change everything.

The opportunity:

A marketing copywriter creates written promotional material that engages key strategic audiences like students, staff, alumni and donors with the University of Manitoba’s brand. This includes the creation of content for marketing campaigns on both offline and online channels including posters, print ads, out of home, audio scripts, video scripts, speaking notes, web, social and email.

The copywriter is also well versed across many channels but is especially knowledgeable in digital marketing including being well-versed in SEO/SEM, user experience design and digital best practices. In addition to creating compelling content for these channels, a marketing copywriter is also able to interpret audience data and analytics to inform how to improve performance of the next campaign.

The qualifications and experience we’re looking for:

· Bachelor’s degree required or equivalent education/experience in Communications.

· Minimum three (3) years of copywriting (either in-house or agency) experience required.

· Experience working with not-for-profit organizations is required.

· Knowledge of digital processes, techniques and technologies is required.

· Experience working with web Content Management Systems (WordPress, Drupal, Magento, etc.)

· An acceptable equivalent combination of education and experience may be considered.

· Exceptional editing skills required.

· Experience with general advancement writing is required.

· Strong written and verbal communication skills required.

· Outstanding attention to detail skills required.

· Proficiency with computers, spreadsheets, databases, and word processing required.

· Proficiency with software such as Adobe Creative Suite, online work management software, and web content management systems required.

· Demonstrated ability to act positively and efficiently under pressure required.

· Demonstrated ability to work well with multiple stakeholders required.

· Demonstrated ability to understand partner needs and goals and to translate those into clear content required.

· Demonstrated ability to multitask required.

· Satisfactory work record, including satisfactory attendance and punctuality, is required

Why the University of Manitoba?

Along with being one of Manitoba’s top employers, we are proud to provide a collaborative and enriching work environment. In addition to a strong compensation package with a competitive salary, the University provides an exceptional workplace that includes:

• Comprehensive group benefits and pension plan.
• Competitive vacation time.
• Employee and Family Assistance Program.
• A full spectrum of professional development opportunities.

Closing Date: February 10, 2023

Applications will only be accepted if you apply on UM Careers.

The University of Manitoba is committed to the principles of equity, diversity & inclusion and to promoting opportunities in hiring, promotion and tenure (where applicable) for systemically marginalized groups who have been excluded from full participation at the University and the larger community including Indigenous Peoples, women, racialized persons, persons with disabilities and those who identify as 2SLGBTQIA+ (Two Spirit, lesbian, gay, bisexual, trans, questioning, intersex, asexual and other diverse sexual identities).

If you require accommodation supports during the recruitment process, please contact 204-474-7195. Please note this contact information is for accommodation reasons only.

Application materials, including letters of reference, will be handled in accordance with the protection of privacy provisions of The Freedom of Information and Protection of Privacy Act (Manitoba). Please note that curriculum vitae will be provided to participating members of the search process.

Job Types: Full-time, Permanent

Salary: $55,164.20-$77,732.20 per year

Schedule:

Work Location: One location

Expected start date: 2023-04-03